Welcome back to our blog where we spill the secrets to video production success. If you are a video production company or photographer in Sydney or if you are a business looking to boost your brand then you are in the right place. This week I am taking a look at a job that we recently won the tender on. Sofi Spritz. They were looking for a social media campaign to push out across spring and summer. It is a drink that can be enjoyed all year round but it is definitely more of a hot climate drink, best served chilled with ice. They wanted the campaign to reflect this with images and video that portrayed that summer lifestyle, at the beach, at the pool, Sunday sessions, that kind of thing. The images needed to be bright and colourful with strong shadows to add pop to the drinks. Sofi also wanted stop motion videos to really stand out. It was time for Exposed Wolf to really flex our creative muscles!
We checked out Sofi’s colours on their packaging and ordered a range of backdrops that would complement the drinks and really make them pop off the screen. It is worth putting the extra time and effort into this process as it will play a huge part in making your content stand out above the competition. We then went shopping for all the ingredients that the drinks use. These show the viewer exactly what flavour they can expect as well as adding a pop of colour to the images. We always aim to give our clients more than they ask for. It keeps them coming back time and time again. We shot a whole range of angles, backdrops, props and lighting styles.
We also have the ability to shoot high-speed photography in our studio. This allows us to freeze water droplets and really gives a feeling of refreshment. It opens so many more composition options and the client always loves them.
Then it was onto the stop motion. If you don’t know what stop motion is, then think back to the likes of Wallace & Gromit. Stop motion videography offers a unique look that stands out on social media because it is so involved to create but the results speak for themselves. It is fun, playful and engaging. You can create magic that keeps the viewer’s eyes focused on the product. The process involves taking a photograph and then moving the product slightly and then taking another shot and repeating this process. 24 images make up one second of footage so you can imagine how long it takes to create a sequence. See the results for yourself in the video below.
The end result is social media content that will be pushed out across the whole of the spring and summer season here in Australia. It will keep the product fresh in buyer’s minds and help to build the brand. When it comes to a buyer making a decision on which drink to buy, you can be sure that they will reach for Sofi. It’s fun, refreshing and the content appeals to its target market. We loved working on this campaign and having the creative freedom to come up with so many concepts. The whole campaign was delivered in under 10 days and the budget was a lot lower than you may be expecting.
If you’re a business looking to boost your brand and stay ahead of your competition then flick us a message and we’ll be happy to chat and see if you are right for each other.
Thanks for reading,
Gareth Carr
Cinematographer & Photographer based in Sydney, Australia
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Exposed Wolf is a video production & photography company based in Sydney, Australia. With over 20 years of industry experience, they can help you with planning, shooting and editing your projects to give you months of powerful content to raise your business and brand.